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Behind the Blooms

Updated: Jul 24, 2020

Hi, I’m Adam!

I grew up in the flower industry, and thankfully really never strayed too far from my ‘roots!’

My grandfather, my mother’s father, was a wholesale flower grower. He was an Italian immigrant, working eight days a week to contribute his share to the family, build a life for himself, and eventually begin a family of his own. He settled in the Bay Area, and began farming in the coastal climate of Half Moon Bay.

My childhood was planted with playing with dirt, picking flowers, learning how to drive tractors, and playing hide-and-go-seek in greenhouses! It was AWESOME! All of it. Truly. Spending time on the farm with my grandfather was priceless.

I went into education, becoming an elementary school teacher, which I still am, but never fully got away from working with flowers. For years, I helped pick, arrange, and sell flowers. I enjoyed it. And when I began teaching, I figured time working with flowers would be less. WRONG. I received messages about flowers, requests to make arrangements, and offer garden consults. The communication was constant, so I decided to add one more thing to my daily lesson plan: a small business.

I started my own flower business,, and that was 13 years ago at this point! I haven’t looked back once, and have continued to fill my life with blooms, customers, designs, friends, memories, relationships, and successes. I met the love of my life, and folded him into this wonderful world of flowers too. (Thank you for all your love and support Eric.)

We chronicle most of our arrangements, company events, floral creations, and even travels on our Instagram and Facebook account. We ask you to follow us, leave a comment, support our business, and enjoy this life of flowers with us!

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